NEWS
Business Buzz: Prediction markets are challenging sports betting’s dominance
This year, the main competition in sports gambling isn’t between teams, but between two different business models. While Americans get ready to bet over $1.5 billion on the Super Bowl, a new type of platform is making sports betting more widely available. Companies like Kalshi and Polymarket are taking on big names like FanDuel and
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Draft Strategic Plan 2030 outlines Elizabethtown College’s vision for academics, careers and campus future
Elizabethtown College’s draft Strategic Plan 2030 lays out an ambitious vision for how the institution hopes to evolve over the next decade, touching everything from academic programs and career preparation to campus systems and the College’s long-standing mission. The plan, which remains in draft form and open for feedback, is organized around three major themes:
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Business Buzz: Wicked marketing toned back or still too much?
When Universal Pictures started marketing the first “Wicked” film, the studio did not hide its strategy. Chief Marketing Officer Michael Moses said he wanted the marketing campaign to be “just short of obnoxious,” and they delivered. The pink and green branding appeared on television, social media, magazine covers, cereal boxes and even at the Paris
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CAMPUS LIFE
Hotdogs: Sandwich or Imposter?
Among the classic dishes that come to mind when you hear the word, American or BBQ, hotdogs are one of the first. Hotdogs are the king of customization, you can eat them with or without a bun, ketchup, mustard, sauerkraut, fried onions and some other odd options, such as, chili, bacon and cheese. However, when
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Taylor Swift: The showgirl we’ve been waiting for?
On Oct. 3, pop juggernaut Taylor Swift released her 12th studio album, “The Life of a Showgirl,” capping off an era of her career unmatched in sales, content and popularity by any of her contemporaries. Teased relentlessly since the lukewarm discography B-sides project “Midnights,” the album was expected to be a return of prime pop
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Student Feature: London Seiders
Although Elizabethtown College is a smaller school, it is impossible to get to know everybody. Students are busy balancing classes, work, clubs and more. So this week we are introducing another student, London Seiders. Seiders is a first-year early and middle level education student, with a focus in mathematics, from Anneville, Pennsylvania. Teaching has been
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SPORTS
Nine-goal thriller helps blank Juniata in Landmark field hockey matchup
Elizabethtown College field hockey had been battling recent struggles in Landmark Conference play, being 0-2 in conference play and ninth in the standings, however, they hoped to bounce back against 10th place Juniata in a must-win game to have a shot at a playoff berth in November. The Eagles hoped to start a rally, as
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Sporer, Blue Jays draw against Juniata
The Elizabethtown College men’s soccer team took on the Juniata College Eagles in a Landmark Conference matchup on Tuesday, Oct. 7 at home. The Blue Jays looked to find a win and put themselves in a better position within the conference standings after three straight ties leading up to this game. The Eagles had recently
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Capitals defend AHL turf in Chocolatetown, USA
For the first time since 2017, the Washington Capitals traveled up the interstate to compete in a preseason game against the Philadelphia Flyers. In front of a sellout crowd of Flyers and Capitals fans alike, the Hershey Bears’ NHL affiliate dominated from start to finish, taking down the Flyers 5-1. Capitals head coach Spencer Carbery
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FEATURES
The Office of Recreation and Well-Being helps students ‘shake the winter blues’ with a week of activities
The Office of Recreation and Well-Being’s (Recwell )Shake the Winter Blues Week included a long list of activities for students to stop by and learn about Seasonal Affective Disorder (SAD). Recwell started the week with tabling in the Baugher Student Center concourse to enlighten students about the “winter blues” and offer solutions to combating the
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OSA Festive Movie Night: Students gather to watch a romantic comedy for Valentines Day
With the smell of snow in the air and the sound of salt crunching under each step, Elizabethtown College students braved the brisk February weather to celebrate Valentine’s Day together. On Friday, Feb. 14the Office of Student Activities (OSA) hosted a festive Valentine’s themed movie night at the Gibble Auditorium. Etown students were invited to
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Legally blind magician performs at Elizabethtown College
A magician who performs under the stage name of Justin Sight was recently welcomed to campus by Jesse Waters, director of Elizabethtown College’s Bowers Writers House. Sight specializes in a variety of card tricks. The event started at 7 p.m. on Monday, Feb. 10, in Gibble Auditorium on Etown’s campus. His hour-long performance kept the
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