NEWS
Draft Strategic Plan 2030 outlines Elizabethtown College’s vision for academics, careers and campus future
Elizabethtown College’s draft Strategic Plan 2030 lays out an ambitious vision for how the institution hopes to evolve over the next decade, touching everything from academic programs and career preparation to campus systems and the College’s long-standing mission. The plan, which remains in draft form and open for feedback, is organized around three major themes:
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Business Buzz: Wicked marketing toned back or still too much?
When Universal Pictures started marketing the first “Wicked” film, the studio did not hide its strategy. Chief Marketing Officer Michael Moses said he wanted the marketing campaign to be “just short of obnoxious,” and they delivered. The pink and green branding appeared on television, social media, magazine covers, cereal boxes and even at the Paris
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“The Prospect for Freedom” restores the legacy of a forgotten civil rights pioneer
The discovery began quietly with a librarian pausing upon an old photograph he’d looked upon dozens of times before. Now-retired Elizabethtown College archivist Peter DePuydt paused over a 1928 football team portrait displayed in the campus’ Jay’s Nest. He had likely glanced at the image time after time and only then had he noticed, standing
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CAMPUS LIFE
Hotdogs: Sandwich or Imposter?
Among the classic dishes that come to mind when you hear the word, American or BBQ, hotdogs are one of the first. Hotdogs are the king of customization, you can eat them with or without a bun, ketchup, mustard, sauerkraut, fried onions and some other odd options, such as, chili, bacon and cheese. However, when
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Taylor Swift: The showgirl we’ve been waiting for?
On Oct. 3, pop juggernaut Taylor Swift released her 12th studio album, “The Life of a Showgirl,” capping off an era of her career unmatched in sales, content and popularity by any of her contemporaries. Teased relentlessly since the lukewarm discography B-sides project “Midnights,” the album was expected to be a return of prime pop
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Student Feature: London Seiders
Although Elizabethtown College is a smaller school, it is impossible to get to know everybody. Students are busy balancing classes, work, clubs and more. So this week we are introducing another student, London Seiders. Seiders is a first-year early and middle level education student, with a focus in mathematics, from Anneville, Pennsylvania. Teaching has been
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SPORTS
Lucy Stern’s milestone leads Blue Jays as Etown nets even in tri-match
Over the fall break weekend on Saturday Oct. 11, the Elizabethtown College women’s volleyball team took on Wilkes University and Montclair State University in Wilkes-Barre, Pennsylvania in a tri-match. The Blue Jays had recently lost to Moravian University in a Landmark Conference matchup, placing the team 0-1 in conference play heading into their matchup against
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Skylar Mumford’s lone goal nets Blue Jays victory against Juniata
Elizabethtown College took on Juniata College in a Landmark Conference women’s soccer matchup on the road this past Tuesday, Oct. 7. Etown had been in good form recently, coming off of three straight victories against DeSales University, Wilkes University and Susquehanna University. The two against Wilkes and Susquehanna were key Landmark wins. It has also
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Nine-goal thriller helps blank Juniata in Landmark field hockey matchup
Elizabethtown College field hockey had been battling recent struggles in Landmark Conference play, being 0-2 in conference play and ninth in the standings, however, they hoped to bounce back against 10th place Juniata in a must-win game to have a shot at a playoff berth in November. The Eagles hoped to start a rally, as
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FEATURES
The Science of Emotions: How Springtime Impacts Our Mood
As the days grow longer and the crisp winter air gives way to the warmth of spring, many people notice a shift in their emotions. A sense of renewal takes hold, bringing increased energy, optimism and motivation. This isn’t just a coincidence—our emotions are deeply connected to biological rhythms, brain chemistry and environmental factors like
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Elizabethtown College’s coed a cappella club hosts yearly combo show
On Saturday, Feb. 22, Vocalign, Elizabethtown College’s coed a cappella group hosted their yearly Combo Show. This is a show in which Vocalign invites a cappella groups from other universities around Etown. The show was held in the Leffler Chapel at 7 p.m., and admission was $5 for students and $10 for visitors. Excluding Vocalign,
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Norovirus strikes at Elizabethtown
Elizabethtown College students are frightened as the increase in numbers of norovirus cases around campus have ledlead to the possible cancellation of some student activities. Norovirus case numbers usually increase between the months of November and- April however, this season the virus has become more widespreadseems to be taking a turn for the worse. The
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