NEWS
Business Buzz: Wicked marketing toned back or still too much?
When Universal Pictures started marketing the first “Wicked” film, the studio did not hide its strategy. Chief Marketing Officer Michael Moses said he wanted the marketing campaign to be “just short of obnoxious,” and they delivered. The pink and green branding appeared on television, social media, magazine covers, cereal boxes and even at the Paris
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“The Prospect for Freedom” restores the legacy of a forgotten civil rights pioneer
The discovery began quietly with a librarian pausing upon an old photograph he’d looked upon dozens of times before. Now-retired Elizabethtown College archivist Peter DePuydt paused over a 1928 football team portrait displayed in the campus’ Jay’s Nest. He had likely glanced at the image time after time and only then had he noticed, standing
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Today’s Tech: YouTube TV and Disney reach agreement, end blackout
YouTube TV and Disney reached a new carriage agreement Friday that restored ABC, ESPN and more than 20 other networks to the Google-owned streaming service, ending a blackout that lasted nearly two weeks. The resolution brought relief to subscribers who had been without major sports coverage and popular entertainment programming, but the dispute underscored a
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CAMPUS LIFE
Students of Etown: Ethane Omwanza
Meet Ethane Omwanza, a junior mechanical engineering major at Elizabethtown College. Omwanza’s draw toward mechanical engineering did not begin as a childhood dream, but was found later in life in a high school class. Hailing from Dover, Delaware, Omwanza attended Dover High School in a district that requires students to choose a pathway of study.
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Campus Living: what’s your take?
Adjusting to dorm life can be difficult. With nosy roommates, loud neighbors and clogged toilets, students living in dorms will face many challenges. For Elizabethtown College junior Ethane Omwanza, dorm life comes with challenges and annoyances that can be unavoidable, such as communal bathrooms. Sharing a bathroom with others can be difficult, especially when someone
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Recipe Review: apple pie pancakes
As the seasons begin to change, fall favorites like apple pie and pumpkin spice begin to make their comeback. Treat yourself to a sweet breakfast with this recipe for apple pie pancakes. The tools you will need for this recipe include a frying pan or electric griddle, a mixing tool, a spatula, baking spray and
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SPORTS
Elizabethtown Cross Country alumni return to challenge current Blue Jay runners
Every year, Elizabethtown College cross country team alumni are given an opportunity to compete against the current cross country team. A hilly 4.5 kilometer race determines whether the current team can handle the old guard. The 12-year tradition has been a favorite for current team members as well as many alumni. The men’s team looks
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Elizabethtown women draw, men fall in weekend play
The Elizabethtown men and women’s soccer teams both had away matches on Sept. 13, seeing the women tie 0-0 and the men fall 0-1. On the women’s side, the Lady Jays traveled to Stevenson University to take on the Mustangs. In the first half, Etown was able to hold possession of the ball for the
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Lebanon Valley College hands Etown shutout loss on senior day
The Elizabethtown College Women’s Soccer team took on the visiting Lebanon Valley College Dutchmen after falling to Franklin and Marshall College in their previous matchup, hoping to bounce back and tally a win in the win column. The Dutchmen came into the game after starting their season off hot, notching two shutout victories against opponents
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FEATURES
Elizabethtown College starts its first on-campus service fraternity organization
ELIZABETHTOWN, Pa. — Elizabethtown College welcomes a new chapter of Alpha Phi Omegato its campus. Inspired by Frank Reed Horton after serving in World War I, Alpha Phi Omega was founded as aservice fraternity organization in 1925 by a group of men who believed in coming together withother men from varying backgrounds to better the
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Sanskrit at Elizabethtown College: is it becoming ancient history
ELIZABETHTOWN, Pa. — Elizabethtown College has offered the Sanskrit course since the 2001-2002 academic year. And while in recent years the first level has nearly filled, there’s been a pattern that the second level falls short of those numbers. Is this a sign of the course becoming part of the ancient history it comes from?
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Jumping Into the Street Celebrates 31st Annual Event.
On Saturday, Oct. 19th, The Center for Community and Civic Engagement (CCCE) hosted Into the Streets, an annual day of service that invites all students to volunteer, whether alone, with a club or with a group of friends. Students can collaborate with community organizations such as Elizabethtown Community Housing and Outreach Services, Community Cupboard, Girls
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