NEWS
Business Buzz: Prediction markets are challenging sports betting’s dominance
This year, the main competition in sports gambling isn’t between teams, but between two different business models. While Americans get ready to bet over $1.5 billion on the Super Bowl, a new type of platform is making sports betting more widely available. Companies like Kalshi and Polymarket are taking on big names like FanDuel and
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Draft Strategic Plan 2030 outlines Elizabethtown College’s vision for academics, careers and campus future
Elizabethtown College’s draft Strategic Plan 2030 lays out an ambitious vision for how the institution hopes to evolve over the next decade, touching everything from academic programs and career preparation to campus systems and the College’s long-standing mission. The plan, which remains in draft form and open for feedback, is organized around three major themes:
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Business Buzz: Wicked marketing toned back or still too much?
When Universal Pictures started marketing the first “Wicked” film, the studio did not hide its strategy. Chief Marketing Officer Michael Moses said he wanted the marketing campaign to be “just short of obnoxious,” and they delivered. The pink and green branding appeared on television, social media, magazine covers, cereal boxes and even at the Paris
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CAMPUS LIFE
Welcome to the Jungle: Rhoda the German Shepherd
This week’s furry friend is Rhoda, the 7-year-old German Shepherd belonging to Elizabethtown College junior Destiny Jones. Jones’ parents bought Rhoda from a breeder when she was just 8 weeks old, despite Jones’ distaste for them. “We got her from a breeder,” Jones said. “I can’t say I’m a fan of breeders, but I was
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Business Review: Lucky Ducks
As a first-year at Elizabethtown College, there’s lots to take in and new experiences to be had. One of my favorite things to try has been the food and drink varieties. While the campus offers several great options, such as Jay’s Nest and the Blue Bean Cafe, it’s only natural to be curious about the
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Media Review: My Life With The Walter Boys
When I have time to myself, I love to indulge in some TV watching. I typically stick to my favorite repeat shows such as Glee, Shameless and Riverdale. I find myself constantly rewatching the same old shows, so I challenged myself to watch something new. While browsing Netflix, I came across My Life With The
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SPORTS
A double win for Elizabethtown tennis sets up a promising start
One shutout win and one clean win set a promising start for the Elizabethtown men’s and women’s tennis teams. Both squads would compete against Penn State Brandywine on the Alumni Courts at home. This match was the official start of a season that spans both the fall and spring semesters. The Etown tennis team starts
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Tessier, Blue Jays soccer draws against Penn State Berks
Over the weekend, Elizabethtown College took on the visiting Penn State Berks Nittany Lions in a non-conference women’s soccer matchup. The Blue Jays came into this game after drawing in their last three matches, only conceding one goal between those games. Junior defender Sara Bean had netted the only goal in the three game stretch,
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Elizabethtown women’s volleyball dug deep for a double victory
The Elizabethtown College women’s volleyball squad continues an impressive season with two more wins against Wilson College and FDU-Florham. Both games were won in a controlling fashion, with game one versus Wilson being a shutout 3-0 win and game two versus FDU-Florham being a 3-1 win. Senior Kate Barbon started the game off strong with
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FEATURES
Mad Cow Charity Show: A night full of laughter
From the moment students walked into Gibble Auditorium on Nov. 2 at 7 p.m., they were greeted by fun music, friendly students and an overall positive atmosphere. Here, Elizabethtown College’s Mad Cow Improv presented their annual Halloweekend Charity Show, supporting the “Jo Russo Memorial Scholarship” created in memory of the loss of an Etown student
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A new event has popped up on Elizabethtown College’s Campus: a hypnotist
Elizabethtown College’s Office of Student Affairs (OSA) welcomed a professional hypnotist to campus on Saturday, Nov 2. Sailesh The Hypnotist took the opportunity to enlighten Etown students in the realities of hypnotics. Students seemed to be amazed at what Sailesh was capable of doing once the volunteers were under his control. Prior to the start
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A popular club’s season might come to an abrupt end
There are over 80 clubs at Elizabethtown College, and as of three years ago, Women’s Club Soccer is one of them. Madison Eisenhart, a fifth-year occupational therapy student, founded the Women’s Club Soccer team in 2022. She played for the Etown women’s soccer team for two years, her first and second years at Etown. “I
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