Catherine Boylan

Business Buzz: Wicked marketing toned back or still too much?0
- News
- November 25, 2025
When Universal Pictures started marketing the first “Wicked” film, the studio did not hide its strategy. Chief Marketing Officer Michael Moses said he wanted the marketing campaign to be “just short of obnoxious,” and they delivered. The pink and green branding appeared on television, social media, magazine covers, cereal boxes and even at the Paris
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“The Prospect for Freedom” restores the legacy of a forgotten civil rights pioneer 0
- News
- November 25, 2025
The discovery began quietly with a librarian pausing upon an old photograph he’d looked upon dozens of times before. Now-retired Elizabethtown College archivist Peter DePuydt paused over a 1928 football team portrait displayed in the campus’ Jay’s Nest. He had likely glanced at the image time after time and only then had he noticed, standing
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Today’s Tech: YouTube TV and Disney reach agreement, end blackout 0
- News
- November 25, 2025
YouTube TV and Disney reached a new carriage agreement Friday that restored ABC, ESPN and more than 20 other networks to the Google-owned streaming service, ending a blackout that lasted nearly two weeks. The resolution brought relief to subscribers who had been without major sports coverage and popular entertainment programming, but the dispute underscored a
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Coca-Cola brings back AI-powered holiday ads despite last year’s backlash 0
- News
- November 17, 2025
Coca-Cola has once again used artificial intelligence to create its annual holiday commercials, reimagining the brand’s classic 1995 Christmas advertisement even after facing widespread criticism for doing the same last year. The two new advertisements, which debuted Nov. 4, continue the company’s push to blend nostalgic storytelling with new technology. The move also signals that
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