NEWS
Draft Strategic Plan 2030 outlines Elizabethtown College’s vision for academics, careers and campus future
Elizabethtown College’s draft Strategic Plan 2030 lays out an ambitious vision for how the institution hopes to evolve over the next decade, touching everything from academic programs and career preparation to campus systems and the College’s long-standing mission. The plan, which remains in draft form and open for feedback, is organized around three major themes:
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Business Buzz: Wicked marketing toned back or still too much?
When Universal Pictures started marketing the first “Wicked” film, the studio did not hide its strategy. Chief Marketing Officer Michael Moses said he wanted the marketing campaign to be “just short of obnoxious,” and they delivered. The pink and green branding appeared on television, social media, magazine covers, cereal boxes and even at the Paris
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“The Prospect for Freedom” restores the legacy of a forgotten civil rights pioneer
The discovery began quietly with a librarian pausing upon an old photograph he’d looked upon dozens of times before. Now-retired Elizabethtown College archivist Peter DePuydt paused over a 1928 football team portrait displayed in the campus’ Jay’s Nest. He had likely glanced at the image time after time and only then had he noticed, standing
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CAMPUS LIFE
Club Feature: Nifty Needlework
Since at least 2016, Nifty Needlework has provided an outlet for students interested in needlework crafts. The club, originally founded as Stitch2Serve, began as one of Elizabethtown College’s service-oriented clubs with a mission to help those in need. Over time, the group evolved to reflect a broader focus on community, expanding to include more social
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Private music: Deftones conquer Gen Z
Deftones is a band of balance. Their sound is a maelstrom of beauty and throttling violence, a tug of war between lead guitarist Stephen Carpenter’s metal compulsions and lead vocalist Chino Moreno’s passionate pop vocals and electronic atmospheres. For longtime fans, the nu-metal outfit was just a group of Sacramento skater kids with frosted tips
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Seasonal Treats: What fall themed drinks and foods do Etown students enjoy?
As summer comes to an end, many restaurants start releasing their seasonal fall menu. Most of these releases across the board typically include pumpkin, chai, apple cider, hot drinks and some apple or pumpkin themed pastries or pies. As college students, our Blue Jays love their coffee throughout the day. So, let’s hear what some
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SPORTS
Messiah hands loss to Etown at annual Marshmallow Game
For the 37th time in each program’s history, Elizabethtown College took on the Messiah University Eagles on the road for the annual Marshmallow Game. The game’s history began in 1987, when the Blue Jays had a scouting report calling the Eagles’ team ‘soft,’ resulting in the fans retaliating the next season by throwing marshmallows at
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A double win for Elizabethtown tennis sets up a promising start
One shutout win and one clean win set a promising start for the Elizabethtown men’s and women’s tennis teams. Both squads would compete against Penn State Brandywine on the Alumni Courts at home. This match was the official start of a season that spans both the fall and spring semesters. The Etown tennis team starts
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Tessier, Blue Jays soccer draws against Penn State Berks
Over the weekend, Elizabethtown College took on the visiting Penn State Berks Nittany Lions in a non-conference women’s soccer matchup. The Blue Jays came into this game after drawing in their last three matches, only conceding one goal between those games. Junior defender Sara Bean had netted the only goal in the three game stretch,
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FEATURES
Empowering Students for Career Success: An Inside Look at the Career Development Center at Elizabethtown College
Elizabethtown College’s Career Development Center is dedicated to helping students navigate their professional journeys, whether they’re preparing for internships, job searches or exploring potential career paths. Led by Director Maureen Brown and Assistant Director Carolyn Rigo, both certified career counselors with extensive experience in higher education and career development, the center provides a wide range
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New Books on the Block: Bookshelf Shenanigans
The arrival of the holiday season here in Elizabethtown has also heralded the arrival of a brand new shop downtown. The storefront on North Market Street, across from Folklore, has remained a quiet and largely untraveled corner of the main drag. That is, until Bookshelf Shenanigans opened its doors to the public on Oct.October 19.
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Elizabethtown College Democrats host Karaoke for a Cause
On Saturday, Nov. 2, the Elizabethtown College Democrats hosted a karaoke event for charity. The event was held in the Jay Lounge, from 7 p.m. to 9 p.m. Admission was $3, and all proceeds benefited Smiles for Abby, a nonprofit located in Elizabethtown supporting young adults who have cancer. Smiles for Abby was founded by
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