NEWS
Business Buzz: Wicked marketing toned back or still too much?
When Universal Pictures started marketing the first “Wicked” film, the studio did not hide its strategy. Chief Marketing Officer Michael Moses said he wanted the marketing campaign to be “just short of obnoxious,” and they delivered. The pink and green branding appeared on television, social media, magazine covers, cereal boxes and even at the Paris
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“The Prospect for Freedom” restores the legacy of a forgotten civil rights pioneer
The discovery began quietly with a librarian pausing upon an old photograph he’d looked upon dozens of times before. Now-retired Elizabethtown College archivist Peter DePuydt paused over a 1928 football team portrait displayed in the campus’ Jay’s Nest. He had likely glanced at the image time after time and only then had he noticed, standing
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Today’s Tech: YouTube TV and Disney reach agreement, end blackout
YouTube TV and Disney reached a new carriage agreement Friday that restored ABC, ESPN and more than 20 other networks to the Google-owned streaming service, ending a blackout that lasted nearly two weeks. The resolution brought relief to subscribers who had been without major sports coverage and popular entertainment programming, but the dispute underscored a
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CAMPUS LIFE
Student Feature: Hannah Sharp
Among all of Elizabethtown College’s many opportunities, it’s hard to know all of our fellow Jays on a personal level. Let’s take a minute to get to know a busy Blue Jay. Meet Hannah Sharp, a junior biology secondary education major. Etown has a special place in Sharp’s heart.“[loved] the variety of hands-on teaching and
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Debate of the Week: Halloween or Thanksgiving?
As the leaves begin to change and fall, campus starts to feel more autumnal. Our students start to feel a sense of coziness thinking about not only the upcoming fall events on campus but also the holidays. Thanksgiving and Halloween are two of the most beloved holidays of the year. Both have unique traditions and
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Class Review: creating comfort in grief
Grief is a universal thing that everybody feels, but about which not everyone speaks. Society has pushed away the ‘social norm’ of grief, which has caused people to become uncomfortable when speaking about it or trying to help someone who is dealing with such grief. People often do not know the right words to comfort
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SPORTS
Men’s soccer falls to Goucher on the road
The Elizabethtown Blue Jays men’s soccer team took on the Goucher Gophers on the road on Oct. 25 for a Landmark Conference matchup between the two sides. The Blue Jays have lost the past five games, including tough conference matchups between #15 ranked Scranton University and a tight 1-0 loss to #23 ranked Catholic University.
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New Boost treadmill for Elizabethtown cross country
The Elizabethtown cross country team has acquired a new treadmill, and it comes with new technology that will change the way Etown distance runners can train. Most treadmills are simple machines. They usually have a rubber belt that rotates at a speed set by the user, and they were useful inventions that assisted many athletes
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Lady Jays take on #5 Juniata
On Oct. 17, the women’s volleyball team played against the nationally ranked number five, Juniata. The two teams met at Etown’s Thompson Gymnasium at 6 p.m. Juniata and Etown have a unique history with each other. The Eagles have won the past 27 matches against the Blue Jays, and the first match of that streak
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FEATURES
Recharging for Success: campus resources and healthy habits to help you survive finals week
As finals week approaches, the energy on campus begins to shift. Library chairs fill up faster, the Blue Bean is packed and conversations become peppered with countdowns, due dates and sleep-deprived sighs. But while the academic pressure might feel inescapable, Elizabethtown College is offering more than just study spaces to help students thrive—it’s also promoting
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ACL Tears in Collegiate Athletes: the critical role of perceived social support
The anterior cruciate ligament (ACL) connects the femur and the tibia in the knee joint and is a common site for injuries among athletes of all ages. These injuries can result from either contact or non-contact mechanisms and involve an irregular pivoting motion. They usually require extensive rehabilitation that takes nine to 12 months to
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Beyond the Microscope: Dr. Jane Cavender reflects on 32 years of teaching, growth and gratitude
For over three decades, Dr. Jane Cavender has been a cornerstone of Elizabethtown College’s Biology Department. Known for her high standards, her deep care for students and a laugh that can brighten a room, Cavender has shaped not just future scientists, but lifelong learners. Now, as she reflects on her final semester before retirement, she
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