Author's Posts

  • Business Buzz: Brands target global audience as Olympic marketing surges during 2026 Winter Games

    Business Buzz: Brands target global audience as Olympic marketing surges during 2026 Winter Games0

    The Olympic Winter Games are now underway in Milan and Cortina d’Ampezzo, and brands are rolling out major marketing campaigns to capitalize on one of the world’s largest global audiences. The 19-day event is expected to draw hundreds of millions of viewers worldwide across television and digital platforms. That scale makes the Olympics a prime

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  • News Editor Farewell: Catherine Boylan

    News Editor Farewell: Catherine Boylan0

    My first years of college were incredibly nonlinear.  I transferred to Elizabethtown College mid-way through my first year, and for that entire first semester I was an environmental science major. By the beginning of my sophomore year, I had switched to international business, which meant a lot of change in a short amount of time.

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