• Business Buzz: Wicked marketing toned back or still too much?

    Business Buzz: Wicked marketing toned back or still too much?

    • News
    • November 25, 2025

    When Universal Pictures started marketing the first “Wicked” film, the studio did not hide its strategy. Chief Marketing Officer Michael Moses said he wanted the marketing campaign to be “just short of obnoxious,” and they delivered. The pink and green branding appeared on television, social media, magazine covers, cereal boxes and even at the Paris

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  • “The Prospect for Freedom” restores the legacy of a forgotten civil rights pioneer

    “The Prospect for Freedom” restores the legacy of a forgotten civil rights pioneer

    • News
    • November 25, 2025

    The discovery began quietly with a librarian pausing upon an old photograph he’d looked upon dozens of times before. Now-retired Elizabethtown College archivist Peter DePuydt paused over a 1928 football team portrait displayed in the campus’ Jay’s Nest. He had likely glanced at the image time after time and only then had he noticed, standing

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  • Today’s Tech: YouTube TV and Disney reach agreement, end blackout

    Today’s Tech: YouTube TV and Disney reach agreement, end blackout

    • News
    • November 25, 2025

    YouTube TV and Disney reached a new carriage agreement Friday that restored ABC, ESPN and more than 20 other networks to the Google-owned streaming service, ending a blackout that lasted nearly two weeks. The resolution brought relief to subscribers who had been without major sports coverage and popular entertainment programming, but the dispute underscored a

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  • Herr Field to get artificial turf

    Herr Field to get artificial turf

    • News
    • November 25, 2025

    The Ira R. Herr Field will be getting a major facelift following the announcement of plans to install artificial turf ahead of the 2026 fall season. Located behind the Bowers Center, Herr Field is the last natural grass field in the Landmark Conference, which includes Elizabethtown College and nine other Division III colleges. By replacing

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  • Global Perspective: Japan-China tensions flare amid Prime Minister Takaichi’s pledge to defend Taiwan

    Global Perspective: Japan-China tensions flare amid Prime Minister Takaichi’s pledge to defend Taiwan

    • News
    • November 25, 2025

    Tensions are flaring up in Asia between the two largest countries in the region, China and Japan. A few weeks ago, Japan’s new prime minister, Sanae Takaichi, made several comments to the Japanese Parliament implying the nation’s readiness to act to defend the self-governing island of Taiwan. According to CBS News, she said openly that

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  • PA Politics: What is included in Pennsylvania’s budget?

    PA Politics: What is included in Pennsylvania’s budget?

    • News
    • November 25, 2025

    On the same morning Americans awoke to news of the ended government shutdown, Pennsylvanians were greeted by the resolution of their state’s shutdown, as well. The night of Nov. 12, as President Trump was signing the bill to reopen the federal government, Gov. Josh Shapiro was signing into law Pennsylvania’s four-month-overdue state budget. The budget

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  • 46 for Mummert, Etown wins in double overtime

    46 for Mummert, Etown wins in double overtime

    The Elizabethtown College women’s basketball team went on the road this past weekend against Haverford College for a non-conference matchup. The Blue Jays headed into their first road contest of the season with a 1-0 record, defeating Rowan University in a narrow home victory 58-55. Etown was up significantly against the Profs, however, a late

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  • Blue jay swim falls to Catholic in conference matchup

    Blue jay swim falls to Catholic in conference matchup

    The men’s and women’s swim teams fought hard against the Catholic Cardinals, but ended up falling short.  The Cardinals, whose men’s team is the returning conference champions and women’s team is the returning conference runner-ups, is aiming for double champions at this year’s conference meet. Etown junior Katie Midura knew coming into this meet it

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  • Finarelli hits 1000, Etown men’s basketball defeats Rosemont

    Finarelli hits 1000, Etown men’s basketball defeats Rosemont

    Elizabethtown College men’s basketball took on Rosemont College in their Toys for Tots Christmas fundraiser game on Saturday as they hoped to have their first 3-0 start since 2007.  After their victory against Messiah College, the Blue Jays had secured their first 2-0 start since 2021, including a victory against Franklin & Marshall College. The

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