When Universal Pictures started marketing the first “Wicked” film, the studio did not hide its strategy. Chief Marketing Officer Michael Moses said he wanted the marketing campaign to be “just short of obnoxious,” and they delivered. The pink and green branding appeared on television, social media, magazine covers, cereal boxes and even at the Paris
READ MOREThe discovery began quietly with a librarian pausing upon an old photograph he’d looked upon dozens of times before. Now-retired Elizabethtown College archivist Peter DePuydt paused over a 1928 football team portrait displayed in the campus’ Jay’s Nest. He had likely glanced at the image time after time and only then had he noticed, standing
READ MOREYouTube TV and Disney reached a new carriage agreement Friday that restored ABC, ESPN and more than 20 other networks to the Google-owned streaming service, ending a blackout that lasted nearly two weeks. The resolution brought relief to subscribers who had been without major sports coverage and popular entertainment programming, but the dispute underscored a
READ MOREThe Ira R. Herr Field will be getting a major facelift following the announcement of plans to install artificial turf ahead of the 2026 fall season. Located behind the Bowers Center, Herr Field is the last natural grass field in the Landmark Conference, which includes Elizabethtown College and nine other Division III colleges. By replacing
READ MORETensions are flaring up in Asia between the two largest countries in the region, China and Japan. A few weeks ago, Japan’s new prime minister, Sanae Takaichi, made several comments to the Japanese Parliament implying the nation’s readiness to act to defend the self-governing island of Taiwan. According to CBS News, she said openly that
READ MOREOn the same morning Americans awoke to news of the ended government shutdown, Pennsylvanians were greeted by the resolution of their state’s shutdown, as well. The night of Nov. 12, as President Trump was signing the bill to reopen the federal government, Gov. Josh Shapiro was signing into law Pennsylvania’s four-month-overdue state budget. The budget
READ MOREThe Elizabethtown College women’s basketball team went on the road this past weekend against Haverford College for a non-conference matchup. The Blue Jays headed into their first road contest of the season with a 1-0 record, defeating Rowan University in a narrow home victory 58-55. Etown was up significantly against the Profs, however, a late
READ MOREThe men’s and women’s swim teams fought hard against the Catholic Cardinals, but ended up falling short. The Cardinals, whose men’s team is the returning conference champions and women’s team is the returning conference runner-ups, is aiming for double champions at this year’s conference meet. Etown junior Katie Midura knew coming into this meet it
READ MOREElizabethtown College men’s basketball took on Rosemont College in their Toys for Tots Christmas fundraiser game on Saturday as they hoped to have their first 3-0 start since 2007. After their victory against Messiah College, the Blue Jays had secured their first 2-0 start since 2021, including a victory against Franklin & Marshall College. The
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