Written by Dr. Sanjay Paul, Associate Professor of Economics Branding. Core competency. Value proposition. These are terms that Homer rarely used to hear at faculty meetings. Routinely used in the business world, they have now made alarming inroads into the world of academe. Not that Homer’s faculty meetings were paragons of intellectual discourse—the ivory tower
READ MOREElizabethtown College alumna Dena Krebs recently returned to the community to launch an upcycling boutique. Her store, Creations Reimagined, opened its doors Saturday, March 4. Located at 206 S. Market Street, the boutique features products from 13 artists. Though the artists’ products range in price and style, they all have one thing in common: they’re
READ MOREI’m sorry for having to do this. I only had time to watch one new movie over spring break, and I’m so sorry it had to be this one. To anyone who believes that this movie doesn’t exist, please spare yourself now. M. Night Shyamalan’s “The Last Airbender”…let’s discuss. Right off the bat, Dev Patel
READ MOREElizabethtown College has been working to introduce new majors and minors to the academics program. As of this semester, new majors such as data science and chemistry laboratory science are available for students to enroll in. By fall 2018, students should expect to see new programs such as finance and financial economy, early childhood education
READ MOREThe Overwatch League’s first season had an explosive start. The professional eSports league for the multiplayer video game Overwatch began its first season of regular play in January 2018. The tournament was held at the Blizzard Arena in Los Angeles, and the venue was sold out for four days of the week. Online Twitch tv
READ MOREUnder the Americans with Disabilities Act (ADA), service animals are defined as dogs or miniature horses trained to work with or perform tasks for the benefit of an individual with a disability. These tasks include but are not limited to assisting a person who is blind or has low vision, alerting a person who is
READ MOREWhen you tell certain stories, some thought should be put into how you want them to be interpreted and absorbed. In the case of adapting them for the screen, some of these stories benefit from being portrayed as feature films. Films with ensemble casts can accurately recreate stories and deliver strong performances, which elicit appropriate
READ MORECalling all lovers of coffee! If you have been looking for a great off-campus coffee option, look no further than Elizabethtown Coffee Company! The coffee shop is conveniently located at 10 South Market Street right in the heart of Elizabethtown. Elizabethtown Coffee Company is a great place to relax and get away from the stresses
READ MOREOn January 10, 2017, Pennsylvania Governor Tom Wolfe declared a state of emergency on the opioid crisis in PA. The epidemic of opioid addiction has impacted thousands as addiction rates and overdose deaths rise. Elizabethtown College and the nearby Elizabethtown community have responded by increasing outreach to addicts and their families, as well as educating
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