At the beginning of the spring 2014 semester, the College Store initiated a new punch card service.

Now when Etown students, faculty or fans stop by the store, they’ll receive a College Store Loyal “E” Card when they purchase any item costing five dollars or more. The punch card itself resembles a business card in size.

It has a white background and is dotted with 10 familiar Blue Jay logos. After nine purchases of any item five dollars or more, or after nine punches, the patron will receive 25 percent off the total of his or her next purchase. This offer is good on gift, clothing and logo items only.

Nancy Fink, the office manager of the College Store, introduced Wendy Gibble, the merchandise manager of the College Store, as the mother of this invention. She explained that this new card service was formulated to meet the need for shoppers to drop by more frequently.

This Loyal “E” Card is just one more reason for members of the Etown community to come in. When asked how she thought of this idea, Gibble smiled and explained, “We actually put it to the Student Senate. It was a collaborative effort with ideas being formulated on both sides.”

For additional information regarding the Loyal “E” Card, email SMITHSD@etown.edu or visit the College Store.