Elizabethtown College will be offering a new business course called Marketing for Non-Business Majors. It will be an introduction to marketing, with an emphasis on other disciplines such as economics, management and accounting mixed into the course.

The foundation of marketing, including product, price, place and promotion will be covered during the course. Other areas of study will include segmentation, positioning, goods vs. services and basic concepts and terms related to management, economics and accounting. Associate Professor of Marketing, Dr. Bryan Greenberg, will be conducting the course.

Because many students have other requirements for their disciplines during the day, the course will be offered at night in order to accommodate the schedules of many students.

The course will include lectures, activities and field trips. “Students often don’t think business relates to their major, but no matter what we do in life there are business-related considerations, even if we’re working for a nonprofit, conducting scientific research, working in a medical or healing arts occupation, or are an artist or educator,” Greenberg said. He feels that when it comes to the job hunt, business education not only helps your candidacy for the job you are going for, but it also can help you demonstrate a solid understanding of the larger business, industry or economy related to that particular job.  “My belief is that the more well-rounded, the better, no matter the career a student is interested in. I want my marketing students to have a broad, liberal arts education,” Greenberg said. “Similarly, I’d love for our non-business students to have insight into the business side of things, no matter the career path they embark on.”