Elizabethtown College’s Athletics Department developed a new mobile website in an effort to make it easier  for users to navigate and view scoring records of Blue Jay athletic teams.

The Athletics Department incorporated  the responsive design to enhance their users’ experience. More than a billion people access the Internet from their mobile devices and tablets. In order to better serve target audiences, a website must be easy to navigate and easily accessible on tablets, phones and other electronic devices that utilize WiFi. Recognizing this, the Department updated its site.

When making a site for mobile devices, it is important to keep the page as simple as possible because it makes it easier to navigate the page without having to scroll around. Etown incorporated  larger headlines, making it easier to navigate and find the scores of  Blue Jay athletic teams. A main feature, which is focused on the phone to facilitate quicker navigation, is the tool bar. With this tool, people can quickly post information onto social media.

Etown Athletics, along with web provider SIDEARM Sports, launched the new adaptive version of the etownbluejays.com mobile site on Thursday, Sept. 19. Incorporating key elements of successful websites into its own, Etown formatted this website to be user-friendly and easy to navigate for its “on the move” users. The new site reflects a moving away from being “flash-based” and a desire to satisfy the viewers in its accessibility and quality of information instead. A new feature developed is live stats. The site is quick and easy to use but also gives live updates. With the new mobile page, visitors can always see how their favorite Blue Jay teams are doing.