The Jay’s App is something of an Elizabethtown College treasure. Originally meant to be a hub for student information, it has essentially turned into a glorified Twitter with its very own influencers. No one has achieved such high status on the app than first-year early education and special education major Brock Malone. 

If you have the Jay’s App, then you have more than likely seen at least one of Malone’s many posts. Very rarely do they have to do with anything college related, but his likes keep going up. 

Malone did not expect his posts to go the equivalent of viral on the Jay’s App. Some may think that he planned to become famous, but of course, the whole thing started out as a huge joke.

“I was sitting around in the lobby one night with my friends, and somehow, the Jay’s App came up, so I posted something stupid on it,” Malone said. 

Originally, it was only Malone’s friends who liked his posts, but as he kept posting, he got more and more traction. His posts will get anywhere from 15 to 40 likes, which for the Jay’s App is actually a significant number. Malone seems genuinely shocked at his newfound fame. He says that while on the way to classes, he has been stopped for pictures by random Etown students. 

“It’s been surreal,” Malone said. “I’ll be eating lunch, and I’ll overhear my name from strangers talking about me.” 

Perhaps, one of the reasons for Malone getting such high fame is that his posts rarely have anything to do with the College. They range from 11:11 posts to talking about LEGOs to debating redownloading Pokemon Go. In fact, his 11:11 post started a craze of nearly every night, someone posting about the time and telling students to make a wish. For ideas for posts, Malone claims they come directly from the source. 

“I have a notes tab on my phone, but 90 percent of the stuff is just inside my head,” Malone said. 

Although Malone is one of the most recognizable faces from the Jay’s App, he is not the only one. 

Junior Emily Ward also posts things similar to Malone’s. In fact, their posts are often interlinked. If you saw any of their posts, you would assume that they were close friends. However, their first time meeting, despite interacting on the Jay’s App since September, was on the Office of Student Activities (OSA) Homecoming Weekend Bingo night.

“She’s funny,” Malone said. “I give her a lot of credit for starting this.” 

Outside of campus, Malone does not have the same level of fame he has here. For example, he has tried explaining the craze that he is facing to his parents, but they are mostly just confused, although also supportive.

Next time you find yourself perusing the Jay’s App, check out one of many of Brock Malone’s posts. For about the past three months, he has posted nearly every day, so you have plenty of material to search through, and you are almost guaranteed to laugh.